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1. Market scale: by analyzing the consumption scale and year-on-year growth of umbrella industry in China for the past five years, the market potential and growth of umbrella industry are judged, and the growth trend of consumption scale in the next five years is predicted. The content of this part is presented in the form of "text narration + data chart (column line chart)".

2. Product structure: from multiple perspectives, the products of umbrella industry are classified, the consumption scale and proportion of umbrella products of different types, grades, regions and application fields are given, and the market capacity, demand characteristics and main competitors of various sub products are investigated in depth, It helps customers to grasp the product structure of umbrella industry and market demand of various sub products. The content of this part is presented in the form of "text narration + data chart (table, pie chart)".

3. Market distribution: analyze the market distribution of umbrella industry from the factors such as users' regional distribution and consumption capacity, and conduct in-depth investigation on the key regional markets with large consumption scale, including the consumption scale and proportion, demand characteristics and demand trend in the region. The content of this part is presented in the form of "text description + data chart (table, table, etc.) Pie chart ".

4. User research: by dividing the user groups of umbrella products, the consumption scale and proportion of umbrella products by different user groups are given. Meanwhile, the purchasing power, price sensitivity, brand preference, procurement channel and purchase frequency of umbrella products purchased by various user groups are deeply investigated, and the factors of concern and unmet needs of various user groups on umbrella products are analyzed, And forecast the consumption scale and growth trend of umbrella products by various user groups in the next few years, which will help umbrella manufacturers grasp the current situation and demand trend of various user groups for umbrella products. The content of this part is presented in the form of "text narration + data chart (table, pie chart)".

5. competition pattern

Based on Porter five force model, this paper analyzes the competition pattern of umbrella industry from five aspects: the competitive ability of existing competitors, the ability of potential competitors entering, the substitution ability of alternatives, the bargaining power of suppliers and the bargaining power of downstream users. At the same time, through the investigation of the existing competitors in the umbrella industry, the paper gives the index of the market share of the umbrella industry, so as to judge the market concentration of the umbrella industry, and then divides the main enterprises into competition groups according to the market share and market influence, and analyzes the characteristics of each competition group; In addition, the paper analyzes the strategic trend, investment trends, investment heat of new entrants, market entry strategies, etc. to judge the change trend of the competition pattern in the future of umbrella industry.

Benchmarking enterprise

The research on benchmarking enterprises has always been the core and foundation of the Research Report of the field of vision. Because benchmarking enterprises are equivalent to the samples of industry research, so the development trends of a certain number of benchmarking enterprises largely reflect the mainstream development trend of an industry. This report carefully selects 5-10 benchmarking enterprises with large scale and most representative in umbrella industry to conduct investigation and research, including the status, organization structure, product composition and positioning, operation status, marketing mode, sales network, technical advantages and development trend of each enterprise. The report can also adjust the selection quantity and selection method of benchmarking enterprises according to the requirements of customers.